RE-DESINGING WEBSITE
Key UX Takeaways from the Website Update
Visual Design & Interface
• Old Design: Had a simpler and more basic interface. The color palette and visuals were minimal, focusing primarily on content.
• New Design: Features a more modern and visually appealing look. The color palette has been expanded, and visuals are used more effectively, making the site more engaging and pleasant to use.
Navigation & Menu Structure
• Old Design: The main menu had limited options, which could make accessing some features difficult.
• New Design: The menu is now more structured and comprehensive. Sections like "Features", "e-Invoice", "Pricing", "Support", "Happy Customers", and "Blog" help users find what they’re looking for faster.
Content Presentation & Information Architecture
• Old Design: Content was presented in a more text-heavy format, which could make it harder for users to digest information.
• New Design: Content is now more visual and segmented. For example, under "What can you do with Paraşüt?" users can explore subcategories like "Accounting Management", "e-Documents", and "Integrations", helping them easily find relevant information.
Responsiveness & Mobile Compatibility
• Old Design: The mobile experience was limited and some features didn’t function properly on mobile devices.
• New Design: Now fully responsive. The website delivers a smooth experience across both desktop and mobile platforms. App download links are also clearly visible and accessible.
User Feedback & Social Proof
• Old Design: Limited space was given to user reviews and testimonials.
• New Design: A dedicated "Happy Customers" section highlights user experiences and satisfaction, building trust with potential clients