ATP GreenX is Turkey's first digital trading platform for green energy and carbon certificates. Built on blockchain technology, it ensures secure and transparent transactions, simplifying the buying and selling of renewable energy certificates. Additionally, it digitizes carbon footprint management and reporting, supporting businesses in achieving their sustainability goals.
INDUSTRY
Trading
SCOPE
Expert Review
Web & Mobile Design
Scope
ATP GreenX, Turkey's first digital green energy and carbon certificate trading platform, aims to provide its users with a secure and transparent transaction experience. I conducted an expert review by analyzing the platform's current UX processes to identify the challenges users face and provide improvement suggestions.
Challenge
• Users struggling in specific flows and taking unnecessary steps to complete transactions.
• Navigation difficulties due to complex information architecture.
• Inconsistent use of UI components and elements that negatively impact the user experience.
• Screens that do not follow UX principles, creating uncertainty for users.
Goals
• Optimize user flows while largely maintaining the current UI structure.
• Reduce complexity and speed up the user transaction process.
• Enhance understandability by aligning with UX principles.
• Improve transitions between pages to provide a more intuitive experience.
Process & My Contributions
• Expert Review and Heuristic Analysis I analyzed the entire platform from the user's perspective to identify UX pain points. Then, using UX principles, I identified areas that could confuse users or lead to errors.
• Pain Points and Prioritization I divided the identified UX issues into low, medium, and high priority categories and created a prioritization matrix. I provided quick wins and long-term UX improvement strategies for the most critical solutions.
• Redesign and UI Improvements I optimized the page layouts without completely changing the existing UI structure. I redesigned the user flow to eliminate unnecessary steps and provide faster actions. I reorganized the information architecture to make navigation more intuitive.
• Interaction Design and Prototyping I examined page transitions, button placements, and flow scenarios to create a smoother experience. I developed prototypes to support the development process and tested them with QA teams before implementation.
