Sipay is a rapidly growing fintech company specializing in payment technologies since 2019. In 2024, it increased its transaction volume by 3.8 times, expanded its merchant network fourfold, and grew its revenue fivefold. In 2022, Sipay facilitated transactions worth 10 billion TL. Offering solutions such as virtual POS, payment links, and digital wallets, Sipay provides businesses with fast and secure payment infrastructure.
INDUSTRY
Fintech
SCOPE
User Research
Web & Mobile Design
Process
For Sipay’s fintech platform, I led the complete redesign of the Business Panel used by corporate clients.
• Revamped UX & IA for better usability and navigation.
• Integrated new financial products, expanding platform capabilities.
• Optimized workflows, making financial management seamless.
• This transformation enhanced functionality, scalability, and user experience, delivering a more efficient and intuitive platform.
Challenge
• Outdated and data-heavy UI
• Core actions (payments, refunds, reports) were hard to navigate
• Integration needed for FAST IBAN, prepaid cards, and open banking modules in a B2B context
Goals
• Simplify complex financial workflows
• Improve visibility and accessibility of core features
• Design new modules tailored for business users
• Ensure scalability and developer-friendliness
Contribution
The user interface is crafted to the established look and feel, featuring a design with clear, well-defined sections.
Result
• Renewed information architecture and flows.
• Design in line with new brand identity.
• A series of drawings for features, alerts, success and error states.
